Streetwear meets surf as pro Cole Houshmand partners with Santo Studio
"Professional surfer Cole Houshmand is taking a step out of the ocean and into the design biz.
The California native, 23, has partnered with Santo Studio as a creative influence for all things surfing. The studio, which is run by Bear D’Egidio, plans to work with Houshmand on everything from cut and sew apparel to event production."
"In and out of the water, Houshmand has been known for his unique style. From the way he uses his hair to express himself to the way he rides with power and strength, the 6’3 “gentle giant” has demonstrated a passion for design and innovation. “Cole has a very personal and authentic touch to everything he does,” D’Egidio told Sports Illustrated."
