Hypebeast - Bear Degidio Is Bringing a New Vibe to Costa Mesa and Newport Beach

"Newport Beach and Costa Mesa are to the action sports industry what Silicon Valley is to Big Tech: a home base for the latest and greatest.

Both Vans and Hurley are headquartered in Costa Mesa, but the area is far from just a business hub thanks to a thriving surf and skate culture, plus several boutiques and coffee shops.

Now, entrepreneur and action sports OG Bear Degidio — who counts everyone from Ryan Sheckler and Paul Rodriguez to Chito Vera and Elly De La Cruz as a confidant and is known as a partner in of jewelry brand JAXXON — is looking to bring a new vibe to the area.

Towards the tail end of 2024, he’s set to launch of a creative and design studio accompanied by a full-fledged luxury brand.

“What separates us from other brands and creatives [is that] I always focus on the team first, culture and identity, and then I focus on solving the ‘why’ and ‘how’ the community can better themselves from the pieces and brand we create,” Degidio says."

Read the full article here.