When we gathered world-class athletes and Italian master craftsmen in the same room, we weren't looking to add another sneaker to the market. We set out to redefine what everyday footwear could be.

A humble persona with loud and explosive style, Cole Houshmand embraces innovation with open arms. As one of surfing's most dynamic and powerful talents, Cole's style and fearless creativity inspired these uniquely designed board shorts from the feel to the cut.

Our inaugural Flagship location is now open by appointment in the exclusive Lido Village in Newport Beach, CA.